I see these often on the auctions, and almost all are offered at very reasonably low bids (I could be mistaken but I'm pretty sure that your typical nostaligic outdoorsman manly-man-type isn't much interested in pink stoves. Undoubtedly when Coleman marketed these they were aiming for the manly-man-type's Better-Half. There was also a version of the same picnic stove in the more classic Coleman green.
Because it's a bit different than the typical camp stove, it caught my eye... just because I like the mid-century feel of this. I can see a family packing up one of these into the station wagon for an afternoon getaway at the lake.
Mind you, if you decide to bid on this, the stove was designed to use small LP gas cans that popped in easily for the stove fuel, also sold by Coleman. And I haven't seen these sold since I was a kid. So... unless you're handy and can rig-up only a SAFE means to hook up to a modern LP gas canister (which I am only guessing can be done - I'm not making any claims and taking NO responsibilities here!), remember that if you decide to bid that this will likely be useful only for a display item only.